⁍ A record 269 million viewers tuned in for the opening week of this year’s Indian Premier League.
⁍ The tournament is being held in the United Arab Emirates due to the COVID-19 crisis.
⁍ The first seven matches of the tournament’s 13th edition from Sept. 19 to 25 had 60.6 billion viewing minutes.
– This year’s Indian Premier League saw a record 269 million viewers tune in for the opening week of the tournament, which was being held in the United Arab Emirates due to the COVID-19 crisis, with viewing minutes up 15%, Reuters reports. The Broadcast Audience Research Council India said the first seven matches of the tournament’s 13th edition from Sept. 19 to 25 had 60.6 billion viewing minutes, 15% more than the opening week of the 2019 edition (52.8 billion). “We’re thrilled to deliver the biggest ever IPL. The opening week … resulted in a staggering new viewership record,” Gautam Thakar, the CEO of broadcaster Star Sports said in a statement. “Dream11 IPL 2020 wouldn’t have been possible without the support of all our sponsors and stakeholders. Our teams are working tirelessly in a bio-secure bubble in India and UAE to bring fans closer to the game.”
Source: https://www.reuters.com/article/cricket-ipl/opening-week-of-ipl-had-record-269-million-viewers-study-idUSKBN26M6S7